Hollywood Paws operates primarily as an animal talent agency, representing pet dogs for film, television, commercial, and print work. According to their website, they've been in business for about 20 years and have placed dogs in productions spanning major brands and networks. The company works out of Los Angeles Center Studios, a 20-acre lot in downtown Los Angeles.
What sets this business apart from typical dog training is its focus on what they call "studio behaviors" — specialized skills designed for on-set work rather than everyday obedience. Their site describes teaching dogs to hit marks, follow aim sticks, back up on cue, and respond to silent hand signals from 15-20 feet away. They state these techniques are distinct from standard training, comparing them to how agility work differs from basic commands. Joel Norton, one of their trainers, brings over two decades of experience in the animal-actor industry, according to the company.
The agency describes itself as "green," meaning they represent family pets rather than maintaining a kennel of working animals. They emphasize positive-reinforcement methods built around treats and voluntary participation. For owners not pursuing screen work, they also sell training products aimed at teaching studio-style tricks at home. It's worth noting this is fundamentally a talent agency that offers training as part of that pipeline — prospective clients should understand the primary business model before deciding if it fits their needs.