Itchytail Pet Services is owned and operated by Shae Clark, who is identified as the business's trainer and behaviorist. The company states that it began in 2005 with a goal of helping dogs remain in their homes and out of shelters. Shae describes a training background built through hands-on work and courses with Leerburg and Robert Cabral's Shelter Dog Training. The website does not publish a named third-party professional dog-training certification.
Private Lessons are one-hour individualized sessions shaped around the dog and owner's needs, with the website specifically recommending them for fear, aggression, barking, leash problems, biting histories, growling, and difficulty working around distractions. Group Classes include a puppy curriculum covering household management, crates, socialization, housebreaking, engagement, redirection, and basic cues, plus a Basics class covering sit, stay, come, heel, down, greetings, and loose-leash foundations.
The business explicitly describes its training as balanced and reward-based. Its Basics Group Class begins with a reward-based foundation, while the About page says the broader approach uses balanced training to improve communication between dogs and owners. Virtual Training is available in one-hour sessions through Teams, focusing on behavior change, relationship building, root causes, engagement, and owner coaching. Itchytail also offers social play events and boarding, but these are separate from the standardized training programs.