The Natural Dog is a family-owned Oakland business operated by husband-and-wife team Paul and Nora Oliphant. Paul established the business after working with another dog company in 2013, and Nora joined him in late 2014. Their background is based primarily on hands-on dog handling, structured pack walking, and personal experience rather than published professional dog-training certifications. The current website continues to identify the business as operating since 2013.
The main behavior-focused service is Off-Leash Trail Adventures throughout the East Bay Regional Park District. Packs contain up to six dogs, with hikes lasting at least 60 minutes and total pickup-to-drop-off time ranging from about 1.5 to four hours. The Natural Dog describes these outings as structured pack walks that combine physical exercise, mental engagement, social-behavior expectations, and gradual off-leash privileges. A two-day-per-week minimum applies.
The company's philosophy uses pack-leadership language and emphasizes calm leadership, trust, respect, boundaries, limitations, structure, love, and patience. Paul describes his goal as helping dogs reach a calm and "balanced" state, but the site does not explicitly identify its methodology as balanced training. The Natural Dog also provides home boarding in Oakland's Montclair District. Boarding is a care service rather than a training program and excludes dogs with aggression issues while generally declining dogs with separation anxiety.