Cindy, who founded Dogs Etc. in 1997, started training dogs at 13 and shifted her approach after losing her first dog to a preventable behavior issue that punishment-based methods hadn't resolved. According to her site, that experience led her toward positive, science-based training rooted in learning theory. She holds certifications including AKC Canine Good Citizen Evaluator and has served as a mentor for Animal Behavior College students since 2011.
The business describes its work as "pet parenting coaching" rather than traditional obedience training, emphasizing the emotional reasons behind a dog's behavior alongside skill-building. Their site frames this as addressing real-world reliability — calm behavior in everyday settings — rather than just commands. Group classes cover puppy foundations, public manners, leash reactivity, and AKC Canine Good Citizen preparation, with sessions held at a veterinary clinic in Brea and, for reactive dogs, a downtown parking structure designed to minimize stress.
One notable offering is their membership model, the ZEN Dog Club, which provides ongoing access to rotating classes rather than single fixed courses. For reactive dogs specifically, they use a hybrid format combining online content with limited in-person practice, which they say reduces overwhelm for anxious dogs. The business operates independently and positions itself as a smaller, boutique alternative to franchise training programs.