Steve Bettcher, the instructor behind K9 Sniffers, has spent over two decades focused on a single discipline: teaching dogs to find scents. According to his site, he holds IACP certification, serves as an AKC Scent Work judge and CGC evaluator, and has competed extensively with his own dogs—a Beagle named Buddy and a Havanese named Bobby—earning titles including NW3 Elite and Best in Trial recognitions in both AKC and NACSW competitions.
The training approach here differs from what many nose work programs use. As described on the site, Bettcher teaches dogs a clear "alert indicator"—a sit or down—before introducing any searching. The stated reasoning is that establishing this behavior first helps prevent issues like false alerting or scratching that can develop when dogs learn to search before they learn to communicate what they've found.
K9 Sniffers offers both in-person group classes in San Leandro (held Tuesdays and Saturdays through the San Lorenzo Dog Training Club) and online instruction via Zoom. The online format includes recorded sessions, video feedback through a private Facebook group, and materials that remain accessible for months after a class ends. Classes range from beginning nose work through advanced competition preparation, covering multiple hides, vehicle searches, and handler-scent discrimination. Private one-on-one Zoom lessons are also available, with a stated full-refund guarantee on the first session.